BE POSITIVE

Born in 1995, BePositive has been one of the pioneering brands in redefining the concept of lifestyle sneakers, fusing comfort, innovation and urban style. Since its inception, the Italian brand has stood out for its avant-garde design and high-quality production, becoming a benchmark for those seeking contemporary and versatile footwear. Completely made in Italy and the result of 100% handcrafting, BePositive sneakers represent the perfect balance between innovative materials, refined design and traditional manufacturing. Each model is meticulously crafted, with special attention to detail, intentionally imperfect to emphasize the authenticity of the handmade product. Available on H-Brands is the new Spring Summer 2025 collection of BePositive men's and women's sneakers, including the Cuprace Wing and Space Race models, in leather and suede, offered in classic tones such as white, black, beige, and new seasonal colorways. Discover also the new collection of unisex clothing signed BePositive, ideal for those who prefer an essential, dynamic and authentic style. Shop the new BePositive collection now at H-Brands or visit our SALES outlet online to take advantage of the best deals.