BePositive: handmade sneakers combining innovation and urban style
Founded in 1995, BePositive is one of the pioneering brands in redefining the concept of lifestyle sneakers, combining comfort, innovation, and urban style. Since its inception, the Italian brand has stood out for its avant-garde approach to design and obsessive attention to quality, becoming a benchmark for those who love contemporary and versatile footwear. Each BePositive sneaker is handmade in Italy, the result of craftsmanship that combines innovative materials and refined details. The slight imperfections are an integral part of the brand's identity and enhance its authenticity. The result is a shoe with a strong character, which balances Italian craftsmanship tradition and modern metropolitan spirit. At H-Brands the BePositive Fall/Winter 2025 collection for men and women: sneakers such as the Cuprace Wing and Space Race, in leather or suede, available in classic shades—white, black, beige—and in new seasonal colors. Discover the BePositive collection at H-Brands.com and take advantage of the offers and SALES online to purchase your favorite sneakers with fast shipping and easy returns worldwide.