SPORTMAX

Sportmax in 1969 by Achille Maramotti, founder of the Max Mara group, as a project aimed at reinterpreting women's fashion in a modern key. The brand blends Italian sartorial refinement with the versatility of American sportswear and the creative energy of Swinging London, giving rise to a contemporary and international style. Over the decades, Sportmax able to reinvent itself while keeping its identity intact. Its collections are the result of constant research into design, functionality, and femininity, where fine materials and architectural lines come together to create elegant yet bold silhouettes. Each garment reflects a perfect balance between structure and fluidity, designed for women who love to dress with personality and freedom. The Fall Winter 2025 women's collection, available on H-Brands.com, offers a careful selection of tailored coats, minimalist dresses, structured shirts, suits, and elegant coordinates, all characterized by an essential and contemporary elegance. Neutral colors and clean cuts combine with refined details to create versatile looks suitable for any time of day. H-Brands an official Sportmax retailer Sportmax offers an exclusive selection of the most iconic pieces from the new women's collection. Discover the sophisticated and timeless fashion of Sportmax take advantage of the SALES online to purchase your favorite outfits at exclusive outlet prices.