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Sportmax: Tailored elegance and the contemporary spirit of Made in Italy
Sportmax in 1969 based on the vision of Achille Maramotti, founder of the Max Mara Group, as a project aimed at reinterpreting women’s fashion with a modern twist. The brand blends Italian sartorial refinement with the versatility of American sportswear and the creative energy of Swinging London, giving rise to a contemporary and international style. Over the decades, Sportmax successfully reinvented itself while keeping its identity intact. Its collections are the result of a constant exploration of design, functionality, and femininity, where premium materials and architectural lines come together to create elegant yet bold silhouettes. Each piece reflects a perfect balance between structure and fluidity, designed for women who love to dress with personality and freedom. The Fall/Winter 2025 women’s collection, available on H-Brands. H-Brands, offers a curated selection of tailored coats, minimalist dresses, structured blouses, suits, and elegant ensembles, all distinguished by a minimalist and contemporary elegance. Neutral colors and clean cuts combine with refined details to create versatile looks suitable for any moment of the day. H-Brands an official Sportmax retailer Sportmax offers an exclusive selection of the most iconic pieces from the new women’s collection. Discover Sportmax sophisticated and timeless fashion Sportmax take advantage of the SALES to purchase your favorite outfits at exclusive outlet prices.