ADD

Founded in Florence in 1999, ADD is an Italian brand specializing in the production of high-end Down Jackets outerwear for men and women. The company has revolutionized the concept of outerwear, transforming the Down jacket a simple technical garment into an urban design piece, characterized by minimalist lines, high-performance materials, and advanced thermal comfort. Each ADD jacket is the result of a combination of technological research and Italian tailoring, with a particular focus on lightness, breathability, and functionality. The ADD Fall/Winter 2025 collection, available online at H-Brands, presents an exclusive selection of Down Jackets and Down Jackets with contemporary silhouettes and essential volumes. The new models stand out for their high-performance natural down padding, water-repellent fabrics, and refined finishes, ideal for facing the cold season with style and protection. On H-Brands discover the entire ADD range: lightweight jackets, technical parkas, padded coats, and Down Jackets , designed to offer functional elegance and everyday versatility. A perfect blend of innovation, design, and Italian-made quality for a contemporary and refined look that combines aesthetics and performance.